What is Search Engine Optimization (SEO) and how does it work?

You have probably heard the acronym SEO when looking on the web.  The acronym stands for Search Engine Optimization and is a combination of an art and a science to get the correct formula.  I am going to provide you with some search engine optimization 101.  The objective with this is to have your website rank higher on search engines such as Google (which as many as 88% users use as their preferred choice for a search engine in the United States), Bing, etc.  Most people who are using the web to look for a service or a product are not going to go past the first page.  This is why it is so important when the consumer is looking for your service or product that you show up on this page.  It works by optimizing your website with certain keywords.    Search engine sites will use what is called "search engine spiders."  These spiders will search your webpage and look for the keywords and is used in the algorithm to rank your site.  The more keywords found on your site, the better your ranking within the algorithm.   There are many search engine optimization tools and software in the market to help with this process.  We can help you with search optimization for your website whether it is existing or you are looking to have a website built from scratch.  We will work with you to find a cost that meets your budget. 

What is Lead Generation?

Many companies have trouble generating high volume high quality leads that provide them with the Return of Investment (ROI) that they are looking to obtain.  This is why there are so many companies on the market that help with lead generations.  There are many areas where lead generation can be a great benefit.  Some areas are real estate, roofing, pressure washing, painting, etc.  It can even be used for ecommerce to drive more consumers to you for the product that you have to offer.  This is where  lead generation sites provide a value and can help your company.  Lead generation is the process of attracting and converting new potential customers that have an interest in the particular product or service that is being offered by a company.  Lead generation will help you increase your sales, profit ratio, target a desired customer base, and collect  information regarding the customer base.  

What is Website Development?

It is the 21st century and any business who wants to compete within their sector has to have an effective website.  There are several key factors to having an effective website that stands out to the potential customer.  The website has to be purposeful and user friendly.  This means that it needs to describe the expertise of the business or product that you are offering and be user friendly for potential customer who is on the website..  It needs to be simple yet appealing to the consumer who is viewing it.  It needs to have pleasing colors, imagery, and font.  It has to be easy to navigate for the consumer and user friendly.  It is important that the layout is functional on desktop as well as mobile electronics, such as smartphones and tablets.  Research shows that 67% of internet users prefer to use their mobile devices for searches, which is why this is so important. There are many companies that can provide website development with costs that range from $1000 to over $10,000 depending on the services, designs, or and other factors.  There are different tools used for website development as well.  Some big ones on the market are Wordpress, Weebly, Snapps, etc. 

I Already Have a Website.  Why Should I Optimize It?

You may have built your website years ago or paid an outside firm to do this for you.  At the time smartphones and tablets may not have been heavily used.  Data shows 67% of internet users prefer to use their mobile devices over a desktop.  This is because society today is so fast paced and we need the information to be available on our fingertips.  You want to make sure you website is designed to look appeasing on all desktop, tablet, and smartphone applications.  Although your website may have worked well when it was first developed, it may now be outdated and need to be updated to work and be user friendly on all of these applications.  Consumers look for visually appealing websites that provide details and pictures of the product or service they are looking to purchase.  Even if you have newer website that may meet the criteria of being visually appealing it may not be taking into account ranking factors to drive it higher up on the search engine pages.  There are many website optimization tools and services that we can provide to ensure that your existing website is bringing in the traffic you are expecting. 

What is Digital Marketing and how will help my business or product?

In the past most marketing was done via television commercials, radio commercials, and billboards.  This has shifted in recent years to a more of a digital marketin area.  To be more specific  is shifting to social media such as Facebook, YouTube, Instagram, Twitter, and most recently TikTok.  As these areas continue to grow the need to be able to advertise or at a minimum have a presence on the social media platforms is a necessity to ensure that your business or product will continue to remain as a viable option.  There are many ways that you can provide digital marketing for your service or product.  You can run Google Ads, but they can be very pricey.  The same holds true for Facebook Ads.  Lets be real, we are small businesses and likely do not have the budget for these type of digital marketing areas.  There are much more less costly methods that will return similar and in some cases better results that can be used for the long term.  We can help you in your journey to set up digital media pages on sites such as Facebook or create channels on YouTube.  This will help reach a market that traditional marketing or media has would not typically meet.